I. SEO PLAN
In-depth SEO/SEM Marketing Process
Our SEO/SEM marketing process starts by analyzing each website’s strengths and weaknesses: structure of development, code, and proper format. Most important this data provides us with the information to customize a SEO/SEM marketing plan. Furthermore this plan allows a starting point for an effective internet marketing recommendation.
Current SERP Analysis Report
IMC will give a brief report on where the website’s current position within the search engines result pages. The research for the report will be based upon our potential client’s main product and services keyword phrases. Also it will be based upon their target marketing areas.
Site Development/Reconstruction Phase
When it is necessary for the best interest of marketing our client’s website, IMC will recommend a new website be made or reconstruction of the current website. Also we will customize site-wide marketing strategies and search engine optimization strategies based upon:
- Structure and source code development — what’s “under the hood” is crucial to the SEO plan.
- Website features must be built for customer/user friendliness.
- Source code structure must be developed for search engine friendliness and validated according to current W3C Consortium standards.
- Source code XML Sitemap for near instant indexing of every page.
- Google Analytics Program to track website, page, and goal conversions.
II. SEO PHASE
Keyword Research and Content Building
Highly involved client interaction with developing a keyword list is crucial to a well developed content building plan. The client knows their target market, product, and services best. We assist them in expanding their market base. Client input includes a list of keywords for each product or service highlighted.
- IMC conducts intensive research on client keywords and provides 2-3 keyword phrase variations.
- IMC will research which phrases get most traffic.
- The most relevant keyword phrase will be determined for products or services that will drive targeted traffic to website.
Incorporation of Keywords & Integration of Strategies
A well-rounded SEO strategy consists of an integration of a variety of techniques which determine search engine relevancy through the algorithms. Therefore it mainly consists of a combination of keywords, content and social media link building.
- Strategic placement of keyword phrases within code, Meta tags, content and links; Create XML Sitemaps; Put analytics programs into place; Submit website to search engines and industry specific directories.
Social Media Marketing
IMC will research relevant industry specific directories and educational resources. Keyword building strategies will be incorporated for internal and external link text. Recommendations will be made for blog posting and other articles. IMC will upload blog posts and articles to your social media company pages.
Goals & Reports
What makes IMC different than the other SEO companies? Industrial Marketing Consultants will customize reports based on focused goals for our clients, and then track them. Monthly SEO reports will be provided plus a follow up call to explain changes. As well as reports showing where our efforts have been concentrated, recap site goals, and show where IMC’s SEO efforts are meeting these goals.
Some statistics that are commonly reported:
- Traffic increase, Traffic turned into leads.
- For online catalogs that have an analytics program established.
- Where is your traffic coming from: Search engines, directories, locations.
- New visitor increase — how many new visitors are coming to your site?
- Keyword tracking — which keywords are searchers commonly using to get to you?
- Top landing pages — which pages are searchers finding first?
- SERP Placement — tracking link progression within major search engines.
III. IMC SEO/SEM SERVICE OUTLINE
- Initial In-depth SEO Report
- In-depth Keyword Research
- Initial SERP Report
- SEO Services include Initial Placement and Ongoing Maintenance of:
- Title Tags
- Meta Tags
- Content and Content Tag Structure
- Image Tags
- Links
- Page and Folder Naming
- Source Code
- Navigation Structure
- Submission to Top Search Engines and Directories
- XML Sitemap File
- Web Analytics Program Setup
- Tracking Customized Goal Conversions and Website Statistics:
- Traffic Turned into Leads
- Traffic Increase
- New Visitor Increase
- Keyword Tracking
- Placement within Search Engine Result Pages
- Top Landing Pages
- Bounce Rate…
CONTACT IMC for a free web site analysis and consultation!
