At the heart of content marketing are custom blog post articles. Having a blog on your website is a simple and easy way to share information with your audience.
A blog post is a piece of short-form content around a subject that is relevant to your business and to your customer. IMC will add each post to the blog page on your website. Written in an informal, conversational style, a regularly updated blog can drive traffic to your website.
When you add well written and SEO edited blog posts to your website, you create a couple of things:
Each post is one more indexed page that can show up on search engines, showing potential new customers the way to your website.
Maintaining a viable email list is a great way to funnel previous and future customers into your sales cycle. More about this can be found below.
It might start with you sharing it yourself, but well written blog content can take on a life of its own leading new, marketing-qualified leads back to your website. More about this can be found below.
Have you ever heard, “Come for the food, stay for the pie”? Your blog should work on this basic principle. When someone finds their way to your blog – whether through a search term, an email blast or a social media share – you already know they’re interested in some aspect of what you do. Otherwise, why would they be there in the first place?
Now that they’re on your site, they have a chance to click around a little, find out more about your company and maybe even request more information. What they do next can be planned into the layout of your blog and often includes an opportunity to indicate a desire for more information, thus identifying themselves as a marketing-qualified lead who may become a new customer.
Quality content writing is the key to your website’s success. Why? Because one of Google’s latest algorithms is all about well written content.
In the US, Google is the number one search engine – and not by a little, but A LOT. Without even looking at your website’s analytics, it would be safe to guess that roughly 70-80% of your traffic comes from Goggle (or it should).
Because we know how key Google is to a business’ organic web traffic, it’s sensible to follow Goggle’s own guidelines when preparing copy to increase your rank.
These guidelines include:
Google can tell expert-level writing from amateur and computer-generated.
To be “high quality”, your website must not be completely static.
The more pages and overall content your website has, the higher it will rate.
The real challenges to a successful blog are having quality posts that are relevant to your audience, with good SEO and updated with a minimum frequency.
Not everyone has the time or the patience to regularly keep up an active blog. This is where IMC can help.
We have a team of experienced writers who have dedicated their careers to the ins and outs of the industrial, manufacturing and material handling industries. They speak your language and are skilled at communicating it to the people who need to find your services.
Case studies are fantastic for quickly communicating your company’s abilities to potential customers. The challenge here is finding the time for your sales team, or other employees involved in a project, to organize their thoughts. We provide image guidelines and a simple questionnaire that our writers turn into useful and relevant content for your website and marketing funnel efforts.
In addition to blog posts, our writers can go a step further and create custom, ghost written articles for you to submit to industry journals and websites or to use in PR campaigns under your own name. Usually this process starts with a short questionnaire and phone interview for our writer to get all the details.
It’s easy, won’t require much of your team’s time and results in:
Curating an active email list of past, current and potential customers is another way to create points of contact that keeps you top-of-mind. We’ll work with you to determine a frequency and create a schedule of topics for custom emails, written to entice the reader onto your website and into your sales funnel.
The importance of social media to marketing today cannot be understated. No other tool gives this much power for so small an investment. If you think you can ignore social media for your business, think again:
No other marketing tool is available around the clock, every day of the year with unlimited reach and no cost to participate in.
Make yourself easier to find and more accessible for new customers.
People connect better when they know you can relate to them and their needs.
Unless an individual is already familiar with your company or finds you through a Google search, there is no other effective organic way to discover you.
Everything you share on social media is an opportunity for someone to react; every reaction increases the likelihood of a website visit; every website visit has the potential to become a new customer.
Companies that engage on social media channels have more loyalty from their customers.
Ultimately, your competition is either already involved with social media or will be. Don’t wait for them to poach your customers before you step in.