What is Search Engine Optimization (SEO)?
SEO may seem like a Greek buzzword, but it’s incredibly important to how successfully your website works to grow your business.
When someone goes to Google (or any other web search engine such as Bing) and types in words to search for whatever they need – be it Cajun restaurant recommendations, lawn mowing services, mezzanine designers or anything in between – Google’s algorithm, or rules it has programmed to search the entirety of the world wide web, shifts through the information available on webpages to find the best matches and offer the user a list of results.
Optimizing your web page for search engines (like Google) means your website is more relevant to these algorithms.
Why Search Engine Optimization (SEO) is important?
SEO is more than important, it’s vital.
Our job as a Search Engine Marketing company is to make your company’s web site more visible on the internet in your particular marketing area. You may choose to market your material handling products in just a large city or metropolitan area, state wide, Tri-state, or four state. The smaller your marketing area is the more exposure you will have on the search engine listings. Because of less competition we have better results serving small to medium companies in four state or less marketing areas.
Searches usually don’t go to the second or third page to find the right company. Furthermore over 70% of all clicks are the first three listings below the ads. Also 52% of the 70% of clicks are done on smart phones or tablets. We strive on getting our clients at the top three organic listings just below the ad listings for their marketing area.
How Industrial Marketing Consultants (IMC) can help you?
Unlike other companies that specialize in SEO, IMC is specifically knowledgeable about industrial markets and the material handling industry.
Your audience has specific needs that only you can provide. The same is true for us. Not only do we understand the best ways to use the internet to drive customers, we understand material handling and can easily speak the language of your business and your customers. IMC team of experts has been optimizing web sites for material handling companies for over nine years. We are experts at SEO and the material handling business.
Get leads from your website
We are dedicated to strengthening the material handling industry and industrial markets’ internet presence and maintaining the highest integrity in our services.
That means speaking with knowledge about the business you’re in and connecting you to customers who need what you sell. Also by working with us to optimize your website, you’ll increase your leads and grow your business.
IMC can help you bring in those leads from your web site using the best SEO practices. If your web site is professionally optimized by our team of experts then you will see your web site at the top of the search engine’s first page of listings for your major keywords/phrases. This usually does take some time to accomplish. We will first analyze you web site to see if is compliant with W3C consortium standards and the newest Google algorithm requirements.